About a year ago I read a Web 2.0 style guide and was very impressed with it. What advice I remembered I implemented on my projects at work. Now, planning a redesign of my personal site, I tracked the site down again.
http://www.webdesignfromscratch.com/web-2.0-design-style-guide.php
Along with that guide I found a few links to help on the photoshop end of implementing the style recommendations. Photoshoplab's Web 2.0 Design Kit takes you through some of the common procedures in making graphics for sites.
http://www.photoshoplab.com/web20-design-kit.html
http://www.photoshoplab.com/web-20-design-kit-part-2.html
http://www.photoshoplab.com/website-design-mockup-tips.html
Another page talks more about masks (which are covered somewhat in the last link above):
http://www.photoshoplab.com/the-masks.html
Want to make an image that looks like the Apple iPod ads?
http://www.graphic-design.com/Photoshop/ipod.html
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